Mixpanel vs Umami
Side-by-side feature comparison and pricing breakdown.
Web Analytics Umami is web-analytics-focused; Mixpanel is event-focused
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Event Tracking Mixpanel's event tracking is more sophisticated
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Funnel Analysis
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Cohort Analysis Umami v3 added basic cohort tools
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Privacy/Cookie-Free
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Real-Time Dashboard
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Self-Hosting
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Pricing
$20/mo
Free Open Source
Save 100% — Save ~$20/mo (100% savings vs Mixpanel Growth when self-hosting Umami)
Verdict
Umami covers essential web analytics at zero cost when self-hosted, but it is not a product analytics replacement for Mixpanel. Choose Umami for website metrics and privacy; keep Mixpanel for deep product event analysis.
Best for: Website owners who need privacy-first analytics without Mixpanel's product analytics complexity
Last updated: 2026-03-01