Alternatives to Mailchimp

Email marketing and automation platform

Pricing: Free up to 500 contacts, $13/mo Essentials, $20/mo Standard From $13/mo

Common pain points:

  • Pricing jumps sharply as contact list grows
  • Free plan severely limited (500 contacts, no automations)
  • Charges for unsubscribed contacts by default
  • Template builder is rigid compared to competitors

7 Alternatives to Mailchimp

Listmonk

Self-hosted newsletter and mailing list manager

Open Source

Free and open-source, self-hosted only

  • Completely free — send unlimited emails
  • High performance — handles millions of subscribers
  • Clean admin dashboard with analytics

Buttondown

Simple, powerful newsletter tool for independent writers

Freemium

Free up to 100 subscribers, $9/mo Basic

  • Markdown-first writing experience
  • Simple, clean interface — no bloat
  • Built-in paid newsletter support

Mautic

Open-source marketing automation with email campaigns and lead scoring

Open Source

Free self-hosted, managed cloud from $500/mo

  • Unlimited contacts and users when self-hosted
  • Full marketing automation with workflows
  • Landing page and form builder included

Brevo

Affordable email marketing with unlimited contacts and CRM included

Freemium

Free plan (300 emails/day), Starter from $25/mo

  • Unlimited contacts on all plans including free
  • Charges per email sent, not per subscriber
  • Built-in CRM and marketing automation

MailerLite

Affordable email marketing with a generous free plan and intuitive drag-and-drop editor

Freemium

Free up to 1,000 subscribers (12,000 emails/mo). Growing Business from $10/mo.

  • Free plan includes automation, landing pages, and signup forms
  • Drag-and-drop editor plus rich text and HTML options
  • Paid plans start at $10/mo — fraction of Mailchimp's cost

Substack

Newsletter platform for writers with built-in paid subscriptions

Free Tier

Free to use. Substack takes 10% of paid subscription revenue + Stripe fees.

  • Zero upfront cost — no monthly fees to publish
  • Built-in paid subscription and paywall support
  • Simple, distraction-free writing experience

Beehiiv

Newsletter platform built for growth with monetization and analytics

Freemium

Free up to 2,500 subscribers. Scale plan at $49/mo, Max at $99/mo.

  • Built-in referral program to grow subscribers organically
  • Ad network lets you monetize even free newsletters
  • Detailed analytics including click maps and subscriber scoring

Detailed Comparisons