Mixpanel vs Matomo
Side-by-side feature comparison and pricing breakdown.
Web Analytics Matomo is web-analytics-first; Mixpanel focuses on product events
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Event/Product Analytics Mixpanel's event analytics are more sophisticated
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Funnel Analysis Mixpanel's funnels are more flexible
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Heatmaps & Session Recordings
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A/B Testing
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Data Ownership Self-hosted Matomo gives you full data control
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Self-Hosting
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Pricing
$20/mo
Free Open Source
Save 100% — Save ~$20/mo (100% savings vs Mixpanel Growth when self-hosting Matomo)
Verdict
Matomo offers web analytics, heatmaps, and session recordings that Mixpanel lacks, all self-hostable for free. Mixpanel excels at product analytics with superior funnel and cohort analysis, but Matomo covers more ground for less money.
Best for: Teams wanting comprehensive web and product analytics with self-hosting and data ownership
Last updated: 2026-03-01