Matomo

Full-featured open-source analytics platform with complete data ownership

Open Source

On-Premise self-hosted is free. Cloud plans start at $19/month.

open-source web-analytics privacy self-hosted heatmaps

About Matomo

Matomo is the leading open-source web analytics platform, offering a comprehensive alternative to Google Analytics with full data ownership. It provides heatmaps, session recordings, A/B testing, funnels, ecommerce tracking, and goal management. Unlike GA4, Matomo uses no data sampling and supports cookieless tracking. Self-hosted On-Premise is free; Cloud plans start at $19/month.

Highlights

✓ No data sampling — get 100% accurate reports unlike GA4
✓ Heatmaps, session recordings, A/B testing, and funnels included
✓ Cookieless tracking option for full GDPR compliance

Limitations

✗ Self-hosted version requires server maintenance and optimization
✗ Some premium features (heatmaps, A/B testing) require paid plugins on self-hosted
✗ Cloud pricing increases significantly at higher traffic volumes

Replaces

Google Analytics Free (GA4)

View alternatives →

Mixpanel Free up to 20M events

View alternatives →

Detailed Comparisons

Google Analytics vs Matomo → Mixpanel vs Matomo →

Free

On-Premise self-hosted is free. Cloud plans start at $19/month.

Visit Matomo →

Last updated: 2026-03-01