Salesforce vs Zoho CRM
Side-by-side feature comparison and pricing breakdown.
Free Plan Zoho CRM free for up to 3 users
✗
✓
Sales Pipeline
✓
✓
AI Assistant Salesforce Einstein vs Zoho Zia — both offer AI predictions
$
✓
Marketing Automation Salesforce Marketing Cloud is separate; Zoho integrates with Zoho Campaigns
$
◉
Custom Objects/Modules Available on Zoho Enterprise plan
✓
$
Third-Party Integrations Salesforce AppExchange is the largest CRM marketplace
✓
◉
Mobile App
✓
✓
Reporting & Dashboards
✓
✓
Pricing
$25/mo
Free Freemium
Save 100% — Save 70-95% — Zoho CRM is free for 3 users, paid plans start at $14/user/mo vs Salesforce's $25+/user/mo
Verdict
Zoho CRM delivers solid CRM functionality at a fraction of Salesforce's price. Salesforce remains the enterprise standard with unmatched customization and ecosystem, but Zoho CRM is the smarter choice for SMBs who don't need Salesforce-scale complexity.
Best for: Small and mid-size businesses that want capable CRM without enterprise pricing
Last updated: 2026-03-10